insureblue is a trading name of Equity Direct Broking Limited, a UK based company providing insurance policies and related products by phone and online.

insureblue car and home insurance policies are administered by Equity Direct Broking Limited, which is authorised and regulated by the Financial Services Authority (FSA) and is part of the Equity Insurance Group. Equity Direct Broking Limited offers customers car insurance, home insurance and travel insurance, and a range of additional products.

insureblue travel insurance is underwritten by Union Reiseversicherung AG (URV) and arranged and administered by our business partner Travel Insurance Facilities PLC (TIF). Both companies comply with regulatory requirements for the provision of travel insurance in the UK.

URV is registered in England and Wales with company number FC024381, Branch No. BR006943. Registered UK Office: Oast Business Centre, North Frith Farm, Ashes Lane, Hadlow, Kent TN11 9QU.

TIF is registered in England and Wales with company number 3220410. Registered Office: 10 Victoria Road South, Southsea, Hampshire PO5 2DA.

Motorbike insurance offered through insureblue is provided and administered by Hastings Insurance Services Limited, trading as Hastings Bike Team, which is authorised and regulated by the Financial Services Authority. Hastings Insurance Services Limited and Equity Insurance Group are divisions of Insurance Australia Group (IAG) UK.

Press enquiries

For all enquiries, please email: marketing@insureblue.co.uk