insureblue seeks to provide an alternative choice to consumers looking to make their insurance work harder for them.
insureblue provides access to comprehensive and competitively priced policies with a dual purpose – to support research into male cancer as well as offer excellent cover. For every home, car or motorbike policy taken out through insureblue, £10 will be donated to Everyman, the UK’s leading male cancer campaign and £1 donated for every travel policy.
insureblue launched in June 2008 to coincide with Everyman Male Cancer Awareness Month and follows insurepink which supports breast cancer charities in a similar way through donations to the Pink Ribbon Foundation (see www.insurepink.co.uk ).
insurepink was set up on 1 October 2007 initially to provide access to affordable travel cover for breast cancer sufferers. Following insurepink's success, home and motor policies were introduced, donating £10 for every policy sold. We have been encouraged to expand the model to increase fairness and access to insurance for more people suffering from other forms of pre-existing medical conditions and, of equal importance, support charities and research through donations.
